Client provides in-flight entertainment services to the world’s airlines: Identifying, curating, procuring and enconding content so that it can be viewed on-board aircraft. It has experienced significant growth in the volume of the content it has to manage as airlines provider increasing choice for their customers.
Our clients focus was on ‘getting the job done’ over efficiency and effective client management, meaning that delivery was often achieved at high costs.
Behaviours, of employees and management, had evolved to compensate for overly complex and inefficient processes and systems.
A commitment to transform the processes and systems was welcomed, but these changes would be unlikely to create value unless changes were made to the organisation and people’s behaviours.
Typhoon used its Clarity Through Process (CTP) approach to first understand the current state then propose a future state design that would address current issues.
Analysed the current organisation structure and proposed changes that would better align with new processes and systems.
Mapped current and future roles across the organisation and prepared leaders to have conversations with team members about proposed changes.
Diagnosed desired and undesired behaviours and developed approaches to enhance and discourage these as appropriate: Using systems analysis, behaviour change methodology and advanced communications tools to achieved this.
Delivered significant organisation change which aligned with new processes and systems.
Addressed a number of behavioural challenges as part of transformation delivery to refocus on accuracy, quality, and collaboration enabling other changes to deliver anticipated results.